Taco Bell Fires Marketing Manager Who Was Caught on Video Punching an Uber Driver
Taco Bell has fired Benjamin Golden, a senior marketing manager who was
caught on video physically assaulting an Uber driver in the Los Angeles
area on Oct. 30.
In a three-and-a-half-minute clip—which has accrued more than 400,000
YouTube views—Golden appears to be too intoxicated to reveal his
destination to his driver, Edward Caban. Caban eventually pulled over
into a parking lot and told the 32-year-old marketer to get out of the
car, which Golden initially refused to do before punching and slapping
the driver while also grabbing his hair.
Golden, a resident of Newport Beach, Calif., got out of the vehicle
after a couple of minutes, when Caban—in self defense—started spraying
him with pepper spray. Golden was arrested soon after by local police,
and he was later released after posting bail, according to CBS News.
"Given the behavior of the individual, it is clear he can no longer
work for us," Taco Bell said in a statement emailed to Adweek. "We have
also offered and encouraged him to seek professional help."
CBS News reports that Caban has decided to stop driving for Uber, at least temporarily, due to concerns for his safety.
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